Although it may be best known for witty one-liners, political arguments, and real-time breaking news, Twitter is surprisingly fertile ground for patient engagement. In some cases, patients saw the move as a way of humanizing the brand, but a minority found the seemingly political tweet to be off-putting. The accounts with the most success in patient engagement on Twitter are those that make an effort to become a part of the communities they are trying to engage. S ince joining the social media landscape in , Twitter has quickly become a ubiquitous part of our popular culture. Some, like PillPack , are using their accounts to create buzz and share stories. The original character limit doubled to characters in , but the focus on succinct communication remains. Twitter requires you to be nimble.
Mary. Age: 27.
Brands that succeed recognize that they are part of a conversation and work to foster dialogue.
Adalyn. Age: 28.
POV: Twitter and Pinterest's New Ad Offerings 2019
Twitter ultimately incorporated a thread feature in It has become an accepted idea in any customer interaction today that Twitter is a way to get a faster customer service response via a kind of public shaming. Others, like Cigna , use it for rapid responses to public customer service issues. As with Facebook and Instagram , one of the most successful ways to boost overall engagement is to partner with patient leaders already active on the platform.